PRE OPENING MARKETING
We have a detailed Pre-Opening Marketing Campaign and Grand Opening plan that we tailor with your input and approval to each market and restaurant.
Our plan is well scripted and budgeted. It’s heavily centered around the local community and includes various digital media initiatives, catering outreach activities, radio “chew & chats,” charity events and a mock service as well as some traditional media placement and public relations announcements.
Once the doors open we then transition into active store marketing and on-going support. You will be hearing from us quite a bit during the first 6 months and then you will get a visit from our marketing and operational team every 6 months. The in-store visit gives you another set of eyes on the day to day operation. The focus is always on helping you maximize profit. Besides the regular visits we have a professional third party perform monthly “mystery shops” and share the results with you as we identify areas for improvement; we’re always working behind the scene on your behalf by:
- Designing New Limited Time Offers & Promotions
- Working with You on Food Costs & Inventory
- Monitoring Labor and working To Maximize Store Performance
- Managing Your On-line Reputation & Social Management
- Optimizing Local Search for Salad Based Keywords
- Negotiating Best Pricing for Products
- Assisting with you on Logistics & Packaging